“You can’t be what you can’t see.”
-Marian Wright Edelman

i-see aims to unite and inspire Asian American women by telling their stories through an online community and newsletter. Through the lens of personal journey, wellness, and beauty—by sharing stories of Asian women we will be able to “i-see” ourselves in other women and inspire our community and future generations to change how “we-see” ourselves in the world—and hopefully how others see us as well.


Bifen Xu grew up in New York City. She attended Stuyvesant High School and Northwestern University. She has worked for media companies Conde Nast, The New York Times and Yahoo Style which she launched with Joe Zee and Dora Fung in 2014. Her family is from Hong Kong and Guanzhou, China. Her favorite comfort food is her mom’s stir-fried tomatoe and egg dish with rice and no matter how many times she tries to make it herself, it’s never as good as her mom’s.

Dora Fung moved from London to New York City in 2004 and helped launch Vogue China, worked at Carine Roitfeld’s magazine CR, and The Cut and various media companies. With Bifen and Joe Zee, Dora launched Yahoo Style in 2014. Her family is originally from Malaysia. Dora’s favorite comfort food is rice with soy sauce which she knows is so basic but she loves it anyways.

Wen Zhou moved with her family from Ningbo China to New York City’s Chinatown at the age of 12. By the age of 26, she had founded two businesses, a fabric selling company, and an offshore clothing production company. Wen met designer Phillip Lim and in the Fall of 2005, Wen and Phillip launched 3.1 Phillip Lim. She is currently CEO of the company. Her favorite comfort food is congee and it always reminds her of her grandmother who passed away a few years ago.

TEAM

Bifen Xu
Co-founder
bifen@i-see.co

Dora Fung
Co-founder
dora@i-see.co

Wen Zhou
Co-founder
wen@i-see.co